What is the App Store?
The App Store is a safe and trusted place to discover and download apps. It's an innovative destination focused on bringing you amazing experiences, ensuring that the apps we offer are held to the highest standards for privacy, security, and content.
Features of the App Store
Designed for Discovery
The App Store is designed to help you discover new apps, with stories and collections that inform, help, and inspire. Updated daily, these stories bring you everything from exclusive world premieres to behind-the-scenes interviews.
Curated by Experts
With thousands of apps added to the App Store every week, our team of full-time editors offers personalized suggestions based on your preferences and previous purchases.
Explore In-App Events
Discover in-app events like movie premieres, gaming competitions, and livestreams on the Today, Games, and Apps tabs on the App Store.
Rich Search Experience
Our comprehensive search feature offers suggestions and helpful hints, providing results with in-line video previews, editorial stories, tips and tricks, and lists.
Get the Details on Every App
App product pages give you the information you need when deciding what to download, including videos, rankings, reviews, and more.
Privacy and Security
Security for Every App
We ensure that apps come from known sources, are free of known malware, and haven't been tampered with at the time of installation or launch.
You Choose What Data to Share
Each app is required to ask for your permission so you can choose what data to share. You can revoke access later, and we ensure that apps are denied access to certain sensitive data on your device.
Apps Can't Pull Your Data from Other Apps
System-level protections prevent an app from accessing data from other apps without your explicit permission.
Dedicated to Trust and Safety
Apps must adhere to our guidelines, and we strongly support all points of view being represented on the App Store. We take steps to make sure apps are respectful to users with differing opinions, and we reject apps with any content or behavior that we believe is over the line.
Hardware and Software
Apps Help Unlock the Full Potential of Your Apple Devices
Apple products use industry-leading technology to bring apps to life, so you can experience more of the amazing things your devices are capable of.
We Help App Developers Take Advantage of Our Latest Hardware Technologies
We give developers the tools and support to build cutting-edge technologies into their apps right away, which means you get to enjoy them right away.
Download with Confidence
Make Any App Yours Instantly
Our world-class distribution platforms reach over 1.5 billion devices worldwide, allowing users to buy and download apps without lags or drags.
Purchase Safely and Securely
App Store purchases are safe and simple, with secure payment technologies like Apple Pay and StoreKit for goods and services.
Problem with an App? Easily Report It
In the unlikely event that you have a problem, you can report it directly from the app product page on the App Store.
Need a Refund? AppleCare Has Your Back
Visit Apple Support online or use the Apple Support app to request a refund for App Store purchases.
